Unlocking the Potential Your Book Possesses.
Every book has a unique premise and is intended for a particular audience. At Penguin expert publishers, we appreciate the importance of targeting your book's specific audience as therein lies the potential of your book. We do not offer cookie-cutter solutions and pay particular attention to detail in your book's unique qualities.
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Sign Up
Once you discuss your book with our Senior Consultant, you are advised on solutions to promote your book. The first step is to select your plan and sign up with us. We then assign dedicated resources to your project, add you on our online portal, ask you to submit your materials and answer a questionnaire form to kick-start the marketing process.
Keyword Research/Mapping
We then review your questionnaire form & book to gain important insight about your vision and intended target audience. To particularly zero in on your target audience, we conduct extensive keyword research. We share a list with you of the most relevant keywords and help you decide a set number of keywords to target for the entire campaign.
Amazon Optimization, Author Website Creation & SEO
We then strategically embed those keywords in your listing pages so we can help you organically attract your book's relevant target audiences. We also create (or optimize) digital properties for you, particularly your author website and social media pages to prepare them for the full-blown marketing campaign. We ensure all your digital properties and book listings are keyword optimized for SEO (Search Engine Optimization) purposes.
Content Planning
After laying the foundation for your marketing campaign, we commence execution of the monthly marketing activities. These activities are a combination of content marketing and link building techniques. To help in organizing these activities, we share a content plan with you which entail topics, ideas, etc. at the beginning of each month. After your approval of the content plan, we move forward with the actual execution of our marketing activities.
Content Development/Marketing & Link Building
We then create content on various themes prevalent in your book. Content is disseminated across various channels online including external platforms such as relevant book review sites, author listing sites, online book forums, online book communities, etc. We include links within the content pieces which are directed toward your author website and main book listing pages so that we can help drive relevant traction to pages where your prospective customers can engage with your product and be led to a purchasing decision about it.
Social Media Marketing
We run social media marketing as part of our full-blown marketing campaign where we focus on social media platforms that are best-suited to your book's genre and message. We create content and publish it on those social media platforms to engage directly with your book's target audiences. For those working with a very limited budget, we also provide exclusive social media marketing services separately.
Get Your Book Flying Off the Shelves!
Our marketing strategies are not only sustainable in the long-run but are geared toward making you a positive return in the short-run as well. Through the execution of our full-blown marketing campaign, we help your book title and author name gain credibility within your particular genre/domain in the eyes of major search engines namely Google and Amazon. Over time this translates into improved visibility to your intended target audience, greater direct engagement and, in turn, a steady increase in sales.
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Testimonial
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